March 12, 2010

Maker’s Mark: Not Just for Rich People Anymore

Make no mistakes ya mo’rons (I’m just saying “mo’rons” for alliteration by the way–I know you are Einsteins), I’m mad for Maker’s Mark bourbon. It’s an old standby for me, and something I consume on a regular basis, especially when in a dive-y lounge in the back of a Chinese restaurant you’d never eat in, or in a bar frequented by fishermen, or in a Karaoke dive that has a pirate theme. These are places I’m known and happy to be in, but not places where the bartender is gonna whip up some fancy cocktail–but where they will pour you a helluva stiff drink. In these spots, I usually head for the Maker’s and ginger ale (with a lime and some bitters when available), cause it’s a rock steady reliable consumable, or a nice Miller High Life (the Champagne of beers) and a little Maker’s on the rocks. Up until recently, I thought of Maker’s as the perfect mid-range bourbon, a longtime bourbon for the (drunken) people, a very democratic drink. And then I came across the below ad. I guess that I was wrong. Turns out Maker’s was at one time aimed at yachtsmen and fellas who think $50 isn’t much for a haircut. Thank gawd I was born once the bourbon market had found a lower level.

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