August 24, 2010

Old Hickory, Part 3, Wears the Harbor Master

In our last ad for Old Hickory, they’ve moved from Lincoln, to Leary, to just leering. Blunt like the beard on a creepy old man, there’s no patter and no palaver. Old Hickory just wants to get you drunk and put on old Bad Company records. Or, just wants to wear the Harbor Master jacket, lean up against his dingy, and mutter nasties under his breath as 18-year-olds walk past with horrified looks. Because (and this is no joke) the Harbor Master ad was right under this particular Old Hickory ad. A fitting end to the demise and decline of Old Hickory (which can’t be found any more, though I think pal Juan Shoreleave is going state-to-state trying. Watch for him).

And if you’ve wondered what to wear:

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August 20, 2010

Old Hickory, Part 2, Experimenting Partier

This is the second in our series of Old Hickory ads (for the first, look below, or click this Old Hickey link), where Old Hickory decided one month after being more in the lineage of Lincoln (thanks Nicole for showing me that, um, obvious connection) that they wanted to become a bit more in the lineage of Leary. But use exactly the same graphics. So c’mon, join the trip, man (and woman).



August 17, 2010

Old Hickory, Part 1, Solid Citizen

Okay, this is the first of a three-part series of Old Hickory ads, charting the brand’s movement from somewhat reserved and reticent tipple probably most utilized by small town citizens who like to spend time on the front porch in a rocking chair talking about the goodness in populations under 1500, from that to a wilder and crazier far out swiller most consumed by brightly-colored college denizens out for a night of mind-bending free spirited alcohol and drug use, from that to a pretty twisted gulper utilized by boozed-up party boys on the make to entice those young ladies who don’t know any better to do things they shouldn’t probably do, with a smile. So, basically, charting the exact same trajectory as most men I knew growing up as they moved from seniors in high school to seniors in college. The strange thing, though, is that Old Hickory ran these ads in three consecutive months in a particular magazine. That’s re-branding at light speed people.


Rathbun on Film