Why are modern booze ads so lame? There’s always some moodily lit scene with some medically enhanced bimbo and a guy wearing a billion dollar suit, or the same bulimic piece-of-work at the pool wearing so little fabric that Gypsy Rose Lee would blush (not that I mind, completely, but the IQ should at least be higher than the number of feet of water in the pool), or a talking horse or lizard, or some knuckleheads trying to come up with an asinine catch-phrase (“what it isssssss” or “hey yeahhhhhhh”) that trails off into a series of consonants boring enough to make you drink, sure, but only anything besides what’s being advertised. Instead of this jibber-jabber, let me present the below ad, which pal Philip (check out his baby, the cutest in the land, at the blog A Lifetime of Worry) sent me, after he found it on the Edwenden blog, which took it from the March 1953 issue of Men Only. The incredibly happy and devious cat is drinking the rum, after the high-kneed kid poured it in the bowl, as father looks on sadly. That, friends, is the definition of genius. The cat is drinking the rum–and look at his eyes! Genius. And I am going to buy a bottle of Lemon Hart rum right now. Which shows that genius ads can work.