May 23, 2011

Fratelli Branca Distillery Tour, Part 2

If you haven’t read Part 1 of our Branca Distiller tour, well, do so now. It talks lots about company history, the Collezione Branca, the Branca philosophy of novare serbando (renew but conserve), and much more. Go read it. Okay, are you back? Now we’re ready for Part 2, in which we actually get to walk around the distillery and see where the magic happens. Still with our tour guides Elisa, Marco, and Valeria, we last stopped at the Carpano area of the museum, where we learned more about Branca’s purchase of Carpano Antica (and the full Carpano family of vermouths), had a quick drink of Carpano Antica, and then got ready to hit the distillery proper. But first, as we’re walking into delicate areas, we had to suit up (attractive, aren’t we?):

 

 

Check out the wonderful Carpano ad in the background, too. Yet another piece of Branca-related advertising I wish I had framed in my house. After suiting up, we started by going through a few doors into the Borghetti coffee liqueur room. Now, here’s where I have to admit one downside for you, dear readers, in this Part 2 of the tour post. We couldn’t, in most areas of the distillery, take pictures. As mentioned in Part 1, having delicious liqueurs, vermouths, and amaros means that folks are always wanting to know how you make them. Which means even someone as un-spy-ish as me (though I could be a spy, I suppose–I have that look, right?) can’t snap snaps. Borghetti, if you don’t know (and you might not, as it’s sadly not readily available in the States) is the coffee liqueur made by the Branca company. It’s a staple in Italy (all the everyday bars/cafes we’d visit had it, usually in both big bottles and in these small, 3-inch-ish, portable bottles), and I’m not 100% sure why we don’t have it in the U.S., as it’s scrumptious. Normally, I’m not either a big coffee liqueur fan or a big coffee drinker (a lot of coffee liqueurs taste ickily chemical to me), but I really love the Borghetti, and after seeing where it’s made, I know why. It only contains coffee (freshly roaster and made there), liquor, and a natural sweetener. Walking into the room where it’s made is somewhat like walking into the best coffee roaster inside Willy Wonka’s chocolate factory, as there’s a perfect sweet/coffee aroma—which matches Broghetti’s taste. Here’s what the bottle looks like, if you want to scoop some up on your travels:

 

From there, we saw where the ingredients in Fernet Branca are treated during production (where the secret processes mentioned in Part 1 happen), including the big iron pot (pictured in Part 1) where the spices and more are stirred up. Amazing stuff, really, as it’s partially mechanized, but still there are always workers in attendance, watching over the process. We next went to perhaps my favorite part of the whole tour (well, just hanging out with our awesome tour guides was my favorite part, but this coming up was a close second), the cask where Stravecchio Branca spends time before bottling. Stravecchio Branca is the brandy made by the Branca company, and is another item I wouldn’t mind seeing more of over here (again, it’s in most bars/cafes in Italy and is a really good, full-bodied brandy). Here’s the bottle if you ever want to try some and you see it:

 

But the cask (or flask, as they referred to it as) in question we could take pics of, but we didn’t have a wide enough angle lens to do it justice. See, it’s the biggest cask in Europe, and was built over a two month time period way back in 1892. And it’s massive and astounding to stand in front of:

 

 

Stravecchio was originally called “Vieux Cognac,” but they had to change the name due to the Cognac rules (about it having to be made in the Cognac region of France, that is). Today, the brandy spends some time in other casks, but each batch spends a least some time in this massive cask–which is never empty, as some is always left in to ensure that the brandy stays consistent (a nice little touch). On the back of the ginormous cask, there’s a chart that tells how full it is (somewhat like the little marks made on the wall as kids get taller), alongside a little chalkboard notepad (which is alongside my head):

 

 

My favorite part of the photo (and another reason why I loved this cask so much) is right above the “B100” where the cask looks like it’s sweating. This is a slight oozing out that happens, about which Marco said, “it is crying.”  He even wiped some off on a fingertip to taste, and encouraged us to do the same–which I, naturally did. It was super-brandy-charged, and I dug it so much I went back for more (hey, I have a hard time seeing anything cry). After the Stravecchio, we wandered down into the cellars, where we viewed wooden cask after wooden cask, rows of them (all lovely, by the way), first more brandy (they start here in smaller casks before moving to the biggest cask in Europe), then the wooden casks Fernet Branca is aged within. Fernet Branca has to be aged at least a year, and the brandy for three, so you can imagine that there are tons of casks (not to mention that Branca Menta is also made with aged Fernet Branca, on to which is added pure peppermint oil, sweetening, and love). All these hundreds of casks, the giant cask, the production facilities upstairs, the museum from Part 1, and the offices live in this one building, in the center of Milan, a bustling city. There’s something almost otherworldly about it, especially when wandering through the building’s many rooms and passages. One could easily get lost down here—you’d never go thirsty, luckily. Also luckily, we didn’t have to worry about getting lost, because we were with our friendly and knowledgeable (and fun) tour guides. Check them out, aren’t they great:

 

After seeing the casks, and saying our goodbyes, we walked out in Milan craving a little Fernet Branca or Branca Menta. Of course, we had a four-and-a-half hour drive ahead of us, so the cravings just became sharper, until we were back in our home Italian neighborhood, where we could indulge our Branca thirst at Bar Fizz. Thanks again Fratelli Branca Distillerie, we had a great time.

 

Share '' on Delicious Share '' on Digg Share '' on Facebook Share '' on Google+ Share '' on LinkedIn Share '' on Pinterest Share '' on reddit Share '' on StumbleUpon Share '' on Twitter Share '' on Add to Bookmarks Share '' on Email Share '' on Print Friendly

Cheyenne Chapman said:

Hi! Your post is so interesting! My boyfriend (and me truthfully) are obsessed with Italian Amaros and all things bitter, delicious and Italian. We will be in Milano next month. Can you pretty please tell me how you set up the tour? I would love to do the same. Thanks a million!
Cheyenne

ajrathbun said:

Hello Cheyenne-
Glad you liked the post–and glad you like the Amaros, too. You’ll find a bunch that you haven’t seen I’m sure while you’re in Italy (by the way, you might want to check out my old-ish Italy blog, http://www.sixmonthsinitaly.com from when I lived there).

As far as the tour, I went through their American PR firm, the Baddish Group, who I’ve worked with on projects in the past. You could try them, or just try emailing the distillery directly talking of your love of Fernet-Branca. That’d be your best bet. They don’t do regular tours outside of school groups and such from what I remember, but you should give it a try for sure.

Cheers-

Daniel Wilton said:

Hi!
I just love everything you’ve written about the Fernet Branca distillery tour.
Me and som friends have been planning a tour just like this for some time now and finally we’ve manage to set the dates for when we’re going to Milano.
Could you please give me any kind of contact information to the distillery? E-mail adress?
I’ve read on other sites about the Fernet Branca museum, but this is not the same tour is it?
All of us who will be travelling to Italy are working or have been working within the hotel/restaurant/bar industry and are very interessted in thing like this, especially Fernet Branca.
Please let me know if you can help us out in any way.
Best regards,
Daniel Wilton

    ajrathbun said:

    Hello Daniel-

    Glad you liked the post! It was certainly fun to visit. I’m not sure if it was the same as the museum (though there was a museum-y part, so maybe). I actually got to have the tour set up from their pr firm here in the states since I write about spirits and cocktails and was working on a book that was a good match. I would actually just try the info@branca.it email, and give your background, and say you want to learn more about the brand because you’re interested, and because it would help you introduce it to more customers. All the folks I interacted with there were super nice, so hopefully something can get worked out.

    Cheers, thanks-

Daniel Wilton said:

Hello again.
Thank you very much for your help.
We have now booked a visit to the Fernet Branca Museum and Plant in the end of June. We’re all really looking forward to it.
Again, thank you.
Best regards,
Daniel Wilton

Leave a Reply

Your email address will not be published. Required fields are marked *

Rathbun on Film