December 29, 2009

Was Champagne Created by the Devil?

Everyone is asking it: was Champagne created by the devil (providing your belief system has a devil in it–if not, just fake it for now) to entrap people into getting loopy and lustful as the old year ends? I mean, we do consume a lot of Champagne and bubbly (and Champagne and bubbly cocktails, one hopes, to get away from the mundane-ity) this time of year, and it is sort-a like the death of the year, and the devil is on people’s minds when they think of death. And drunken revelry has mistakenly been touted as evil before (when, in actuality, it is really full of goodness a full 87.463% of the time). What do I think about the whole “Champagne was created by the devil” rigmarole that’s being tossed around so much on TV news shows and talk radio? Well, let’s see what the ads say, because advertising is the most trustworthy business there is (after used-car selling, prostitution, and the NBA). First, check out this ad, from way back in 1908 (I think):

 

 

You see the devil is, actually, involved, using the bubbly to entice a lovely young maiden and a dancing, prancing (romancing), satyr. Or is it a faun? Or just a drunk kid? I get those confused. Wait, what’s that you say? The woman is pouring the bubbly for the devilish character? That makes it less probable that he created it. But wait, though, wait (again), what about this ad from a little later in history:

 

 

Here, mean ol’ scratch is pouring it out with an evil grin. No doubt about it. Well, maybe a little doubt. I mean, he is pouring it a long way–why would he want to potentially spill what he created? It almost seems like he’s showing off his bar skills, maybe looking for a new gig behind the stick, and not trying to drunky up the masses at all. Maybe, just maybe, the devil didn’t create Champagne in the least bit (and maybe, just maybe, I’m just devil’d up from reading too many pre-code devilish horror comics during The Horrors of It All’s Devilcember). Wait, though, wait (again): this last ad below definitely points to the possibilities of the devil at least being associated with Champagne. Because if this isn’t a minion of the devil pushing the Champagne in the ad, I don’t know my religious cosmology:

 

 

Okay, wait, though, wait (one last time): I think I get it, finally. The devil is only responsible for Champagne or bubbly in a can. I think I can believe that. Now, go stock up for New Year’s Eve, devilish ones, and don’t forget to save a glass of bubbliciousness for me (as long as it’s poured from a bottle).

December 22, 2009

Happy Holidays from Me and Sean

I’m not saying I won’t post again before any more holidays hit in the second to the last week of 2009 (I’ll definitely post again before 2010, so c’mon back y’all), but just in case I don’t, and in the spirit (and spirits) of the season, I wanted to wish every reader of this blog (all four of you, or five when certain people are out on parole) a happy and boozy holiday of your choice and holiday season. Now, it might seem like my sentiments would be enough, but because I’m always willing to go the extra mile (or mile of bottles), I brought in hunky (still) Sean Connery and a bottle of Beam to help with the wishes. Go on, fill up a glass and look into his eyes . . . that’ll make your holiday extra happy, I promise (unless you pass out from the dreaminess. Well, that might make your holiday happier, too).

 

 

December 11, 2009

The Cat Is Drinking the Rum

Why are modern booze ads so lame? There’s always some moodily lit scene with some medically enhanced bimbo and a guy wearing a billion dollar suit, or the same bulimic piece-of-work at the pool wearing so little fabric that Gypsy Rose Lee would blush (not that I mind, completely, but the IQ should at least be higher than the number of feet of water in the pool), or a talking horse or lizard, or some knuckleheads trying to come up with an asinine catch-phrase (“what it isssssss” or “hey yeahhhhhhh”) that trails off into a series of consonants boring enough to make you drink, sure, but only anything besides what’s being advertised. Instead of this jibber-jabber, let me present the below ad, which pal Philip (check out his baby, the cutest in the land, at the blog A Lifetime of Worry) sent me, after he found it on the Edwenden blog, which took it from the March 1953 issue of Men Only. The incredibly happy and devious cat is drinking the rum, after the high-kneed kid poured it in the bowl, as father looks on sadly. That, friends, is the definition of genius. The cat is drinking the rum–and look at his eyes! Genius. And I am going to buy a bottle of Lemon Hart rum right now. Which shows that genius ads can work.  

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