August 10, 2010

Miller High Life: Champagne Only When Bottled?

I (as demonstrated before) love me some Miller High Life. One summer, my pal Joel and I used to have a 12-pack chilled for us to drink on the porch every night at 2 am once home from the bars. One other summer (this was before High Life had a little hipster resurgence, too), my pal Erik and I drove up from Chicago to the Miller Brewing Company in Milwaukee and forced some sadsack salesperson to go into a back room and bring out a dusty box of High Life merch for us to wade through (we did buy a lot, admittedly). So, me and High Life have had a long and fruitful drunken relationship. And I’ve always referred to it, bottle, can, or keg, as the Champagne of beers. Now, the below ad is telling me that only bottles fit that description, and only uptight Wall Street types can drink said bottles, while working class chums are stuck with stinky ol’ cans and looking sadly at the privileged others. Damn, is even High Life stuck within some class-conscious vortex of suck? Or am I over-reacting? Should I just get a beer and go outside far away from corporate living and drink it and fill my talk hole with its golden goodness?

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